Making Friends and Influencing People

How to Win Friends and Influence People is one of the first bestselling self-help books ever published. Written by Dale Carnegie and first published in 1936, it has sold 15 million copies globally.The book has four major sections.
The core principles of each section are quoted below.

Fundamental Techniques in Handling People

• Don't criticise, condemn or complain
• Give honest and sincere appreciation
• Arouse in the other person an eager want

Six Ways to Make People Like You

• Become genuinely interested in other people
• Smile
• Remember that a person’s name is to them the sweetest and most important sound in any language
• Be a good listener. Encourage others to talk about themselves
• Talk in the terms of the other person’s interest
• Make the other person feel important and do it sincerely

Twelve Ways to Win People to Your Way of Thinking

• Avoid arguments
• Show respect for the other person's opinions. Never tell someone they are wrong
• If you're wrong, admit it quickly and emphatically
• Begin in a friendly way
• Start with questions the other person will answer yes to
• Let the other person do the talking
• Let the other person feel the idea is his/hers
• Try honestly to see things from the other person's point of view
• Empathise with the other person
• Appeal to noble motives
• Dramatise your ideas
• Throw down a challenge

Nine Ways to Change People Without Giving Offence or Arousing Resentment

• Begin with praise and honest appreciation
• Call attention to other people's mistakes indirectly
• Talk about your own mistakes first
• Ask questions instead of giving direct orders
• Let the other person save face
• Praise every improvement
• Give them a fine reputation to live up to
• Encourage them by making their faults seem easy to correct
• Make the other person happy about doing what you suggest

Acknowledgement: http://en.wikipedia.org/wiki/How_to_Win_Friends_and_Influence_People

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Team GB

Seltek hails the incredible success enjoyed by the British Olympics team this year, and wishes our athletes the best of luck in their preparations for the 2012 London Olympics. However, the Editor for one is 100% with the most excellent writer and humorist David Mitchell when he wrote this piece in The Guardian:

I hate "Team GB". Don't misunderstand me, I'm very glad that Britain has won so many medals, but the term "Team GB" is infuriating. Where did it come from and why the hell do we need it? Do the French Olympic squad call themselves "Equipe F"? Why do we have to give our squad a twee little name? The country's called "Great Britain", at least for Olympic purposes (I don't know how the Northern Irish feel about that, but then they're never any trouble), so the squad doesn't need a name beyond that - unless Britain's Olympic bosses are trying specifically to exclude those of us who, even though we're from Great Britain, aren't part of the Team. Well that's just not on! They have to let us share fatly in their triumph from the comfort of our sofas, or next time we won't give them 235 million quid.

The truth is that a chunk of the £235m was handed over to a bunch of parasites who then came up with the whole Team GB branding. It may have been a trivial sum in the overall scheme of things but every penny of it was wasted. Logos and branding in the private sector are there for a reason.

If Coca-Cola didn't spend money on their logo, they'd sell less sugary liquid and make less profit. But when public money is spent like this, as it is whenever a government ministry changes from being the department of something to the department for something, it is just being pissed away for no reason. Branding our Olympic squad Team GB has not in any way helped it win more medals and those who would argue that it has, perhaps citing some bullshit about the homogeneity of the team, are either morons or they think our athletes are.

At the very least the money would have been better spent providing a few more puncture repair kits for the cyclists.

The obsession with giving non-profit-making organisations the same branding paraphernalia as private companies that actually have a use for it is capitalism's final victory. Even when people aren't motivated by financial gain, as Team GB certainly primarily aren't, they have to ape the mannerisms of those who are. It's nothing more or less than playing shop, it's pathetic.

And, worse than that, it's been ineptly done because the Team GB logo is crap. It's like something I might have knocked up on an Amstrad PCW for the school drama society. The word "team" is lower case, pointlessly and incorrectly, and it slightly overlaps the "GB" in a way that looks like a mistake. Below the words is a drawing of the top of a lion done in the colours of the Union Jack, which is OK but I think is nicked off the logo for one of our presidencies of the EU (maybe that means we got it cheap), but this time the lion's head and top of its back are stuck on top of the Olympic rings, as if the lion underwent a horrific accident and now has to drag itself around on a huge Olympic logo-shaped roller skate, presumably mewing about British sporting glories past. If they were relying on this, rather than national pride, to appeal to consumers, they'd be screwed.

But what most annoys me about calling our athletes "Team GB" is that it's been so universally adopted by the television coverage. It's not about "another gold for Britain" any more, but always "for Team GB", as if Team GB is the name of the country - which is incidentally how Britain appears on the medal table displayed on the Team GB website.

Maybe we should just accept that and be done with it. After all, Team GB feels so much more contemporary than "Great Britain" or "the UK", and has the added advantage that in the blinking of an eye it will sound incredibly dated. But it's very now, it's got a lower-case logo, it emphasises teamwork, albeit in the most blindingly obvious way, so let's go for it, let's change the history books. "Napoleon was advancing unopposed through the low countries until his army was engaged by Team GB." "The Greek government were proving truculent when the foreign secretary of Team GB sent a gunboat into Piraeus harbour and threatened to flatten Athens." "And if Team GB should last for a thousand years, men will still say, 'This was their finest hour.'"

And who better to lead this new country of opportunistic cyclists that the most opportunistic cyclist of all, David Cameron, or "man DC" as he shall henceforth be known. Finally, in the new nation of Team GB, Norman Tebbit will get his way.

http://blogs.guardian.co.uk/sport/2008/08/23/why_team_gb_is_capitalisms_fin.html

Perhaps Seltek Consultants should be rebranded Team GB, after its illustrious Co-Founder and Director (Oh and by the way, doubling up as The Editor!). On second thoughts, perhaps not!

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The Pessimist and the Optimist

A man had twin sons, Pete and Stuart. Pete was an Optimist and Stuart was a Pessimist. On their thirteenth birthday their father gave Stuart - the Pessimist - an expensive watch, a carpentry set and a bicycle. And Pete's - the Optimist's - room, he filled with horse dung.

When Stuart opened his presents he grumbled all morning. He hadn't wanted a carpentry set, he didn't like the watch and the bicycle had the wrong kind of tyres.

When the father went to Pete's - the Optimist's - room, he couldn't see Pete, but he could hear the sound of frantic shovelling and heavy breathing. Horse dung was flying all over the room.

'What in heaven's name are you doing?' the father shouted to Pete.

A voice came from deep inside the dung. 'Well, Father,' Pete said, 'if there's so much shit around, there has to be a pony somewhere!'

Extracted from the most excellent book The God of Small Things, Booker Prize winning novel by Arundhati Roy.

http://en.wikipedia.org/wiki/The_God_of_Small_Things

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Summer is drawing to its end, the children - sorry, students - are preparing for school, and the dust is settling after one of the most amazing Olympics ever, in terms of British results. As mentioned earlier, Seltek salutes the brave women and men who battled on the fields of China, and offers its own Olympian team - high flyers in their own specialist fields of work to keep the flame burning.

Scientific Sales & Marketing Division

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Product Specialist
A great candidate with the skills of an Olympics Gold Medallist has become available. Currently based in the Midlands region but ready to move anywhere, she is a PhD in Molecular Microbiology with many years of research experience in the NHS. She is currently working as a Product Specialist in the medical diagnostics arena. She has an outstanding personality coupled with great skills within the molecular biology and microbiology field. This candidate could qualify as the next Rebecca Adlington in your company winning all the gold medals! Candidates like this don't come around very often! Call in now for more details!
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Reference 91543DE
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This champion triple jumper has oodles of nursing experience within the NHS and Clinical Research! With him on your team you are sure to take home the gold! Expertly gliding through phases I to III this athlete makes quick work of recruiting, screening and enrolling suitable patients for clinical trials. His solid NHS experience has left him with an excellent understanding of the patient pathways which puts him inches in front of his competitors. In his spare time he enjoys dabbling in ethics, R&D and MHRA applications; CRF design; trial co-ordination; trial initiation; monitoring of patients; CRF completion and much, much more! To avoid being caught with your face in the sand hire this national hero today!
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